Jobid=638170818871695362 (0.0497)
About Boomerang
At Boomerang, we believe brands are built on social . It’s where culture lives. Where attention is won. And where brands get to show who they really are, connecting one-on-one with their audience. Our clients get that. For over 15 years, we’ve helped both local and global brands build meaning and momentum through a smart mix of always-on content, campaigns, bold creative and production, community management, and influencer & creator marketing.
Our team of creative thinkers, trend watchers, and strategists see brands as characters, each with their own voice, attitude, and role in culture. Everything we do is driven by stories that truly resonate, and strategies designed to stand out where it matters most
The role
We’re seeking a visionary Head of Content to lead our Content Lab – a dynamic, cross-functional team of producers, content creators, videographers, and storytellers. The Content Lab is the creative engine that drives our client’s cultural relevance, creating original, agile creator-led content across Social, Digital, Experiential, and Emerging platforms. The ideal candidate is both a creative visionary and a hands-on leader, equally fluent in storytelling as well as content production. You’ll set the creative direction, elevate ideas, and manage/mentor a team of diverse talent to craft breakthrough content creator produced work through our agile production approach.
Leadership & Vision
- Define and articulate the creative vision and standards for the Content Lab, ensuring alignment with client objectives and audience insights;
- Lead, mentor, and inspire a multidisciplinary team of producers and content creators;
- Foster a culture of innovation, collaboration, and creative excellence.
Creative Strategy & Execution
- Develop and oversee content & content creators for brand campaigns, always on content, and original programming across all platforms;
- Partner with strategy, account, and influencer teams to translate business goals into compelling storytelling;
- Push creative boundaries while maintaining brand integrity and consistency;
- Lead ideation sessions, creative reviews, and content experimentation.
Content Production & Management
- Oversee the production process from concept through delivery, ensuring quality, timelines, and budget adherence;
- Collaborate with in-house and external production partners, agencies, and freelancers;
- Stay ahead of trends in digital media, creator culture, and content innovation to inform creative direction.
Performance & Optimization
- Use audience data and insights to refine content creator strategy and optimize content effectiveness;
- Establish creative content benchmarks and metrics to measure impact and engagement.
You are:
- 8+ years in creative leadership roles in Social Media (agency, studio, or brand side) with proven experience managing both Creative and Production teams;
- Fluent in Dutch and English;
- Experience with video production and editing;
- A strong portfolio demonstrating storytelling, campaign development, and content creation across platforms with an emphasis on social, but ideally across Video, Digital & Experiential;
- Exceptional creative vision, taste, and storytelling ability;
- Deep understanding of digital content ecosystems, social platforms, and creator/influencer culture and up-to-date with recent trends and developments;
- Strong leadership, communication, and presentation skills;
- Ability to balance big-picture creativity with operational excellence;
- Proficiency in creative and production workflows, from pre-production through post.
Additional Information
What we offer
- A competitive salary, laptop, phone, and reimbursement of travel expenses;
- Access to personal development programs and learning budgets;
- A vibrant and collaborative office in Amsterdam-Noord (yes, dog-friendly and full of character);
- Hybrid work policy with flexibility to work from home;
- “Work Your World” program: spend up to 6 weeks per year working from abroad (after 1 year of employment);
- Perks like Classpass discounts, a bike plan, and eco-conscious benefits like clothing repair support;
- A culture of belonging: inclusive, bold, fun, and fiercely collaborative.
Job descriptions can be difficult to interpret, and we understand that you might feel like you don't check all of the boxes mentioned above. The truth is, neither do we! If you're excited about our job openings, feel free to get in touch with us. We look forward to hearing from you!
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